Question 1

Is ATX AnalyticsTable a Looker Studio alternative?

Accepted Answer

For teams that need their reporting on their own machines, yes: connections, SQL, cleaning pipelines, dashboards and scheduled PDF and Excel reports, running on a laptop or your own Linux server. For free browser dashboards over Google Analytics or Ads data, Looker Studio is the simpler choice.

Question 2

Can ATX AnalyticsTable run without the cloud?

Accepted Answer

Yes. It runs on your laptop or ATX AnalyticsTable Server for Linux, works fully offline and air-gapped, and the licence validates without contacting us. Looker Studio is available only as a Google-hosted service.

Question 3

Looker Studio is free — why pay for ATX AnalyticsTable?

Accepted Answer

Because it covers the work Looker Studio does not: SQL and pipelines to prepare data, PII masking, Git version control, and scheduled PDF and workbook delivery as one job — on infrastructure you control. One analyst pays $100 a year, the complete product is free for six months, and the permanent Free edition covers small work at no cost, commercial use included.

Question 4

Can I connect to on-premises databases?

Accepted Answer

Yes, directly from inside your network: PostgreSQL, SQL Server, Oracle, MySQL / MariaDB, DuckDB and SQLite, plus BigQuery and Azure, Google Cloud and S3 storage — and Snowflake, Databricks SQL and Amazon Redshift in preview. Nothing has to be opened to the internet.

Question 5

Can I keep using Looker Studio dashboards?

Accepted Answer

Yes. ATX AnalyticsTable can prepare and mask data and write the results to BigQuery or cloud storage, where Looker Studio reads them.